Brand-safe by design
Mini Philosophy operates within Big Think's premium editorial ecosystem, focused on thoughtful, educational, culturally relevant content.
Published by Big ThinkHosted by Jonny ThomsonBrand-safe editorial environment
Reach Curious Minds, Safely at Scale
Mini Philosophy with Jonny Thomson and Big Think pairs 2M+ engaged followers with a premium, publisher-backed editorial environment. Sponsor content your brand can stand behind.
Sponsorship pricing is customized to your platform mix, campaign length, and deliverables.
The toolkit
A sponsorship environment built on trust
Every format is designed to feel additive to the audience experience, not interruptive.
Short-form video sponsorships
High-performing philosophy videos published 3-5 times per week, averaging over 1M views, optimized for modern social platforms.
Podcast integrations
Weekly long-form conversations with leading thinkers, with a dedicated podcast launching soon.
Newsletter advertising
Weekly essays delivered to 60K+ highly engaged readers interested in philosophy, psychology, productivity, and culture.
Custom creator content with Jonny Thomson
Creator-led branded content and editorial partnerships built around ideas your audience actually cares about.
Multi-platform campaigns
Integrated activations across video, social, newsletter, and editorial, planned around your platform mix and goals.
Your path
From first call to cross-platform campaign
A simple route from setup to steady output.
Book a call
Tell us your goals, audience, and the sponsor categories you fit, from education and productivity tools to technology and publishing.
Design the campaign mix
We shape a customized plan across video, podcast, newsletter, social, and custom editorial based on campaign length and deliverables.
Create with the creator
Jonny Thomson develops creator-led content that aligns naturally with learning, growth, and thoughtful living.
Launch across platforms
Your brand reaches one integrated, intellectually curious audience across YouTube, Instagram, Substack, podcasts, and Big Think.
2M+Followers across platforms
1M+Average views per video
60K+Newsletter readers
3-5New short-form videos every week
Versus the old way
Very few media properties work at both intellectual depth and mainstream scale
Mini PhilosophyTypical ad placements
Premium, brand-safe editorial environment✓×
Audience of lifelong learners and curious professionals✓×
Creator-led content from a bestselling author✓×
Integrated cross-platform distribution✓×
Sponsorships designed to feel additive, not interruptive✓×
Plans
Customized to your campaign
Pricing is based on platform mix, campaign length, deliverables, and custom content requirements. We offer competitive CPMs to reach Big Think's high-value audience.
Custom sponsorship
Custom
A tailored partnership built around your goals and platforms.
- ✓ Presenting sponsorships
- ✓ Sponsored video integrations
- ✓ Social media campaigns
- ✓ Newsletter sponsorships
- ✓ Custom creator content with Jonny Thomson
- ✓ Multi-platform branded partnerships
FAQ
What sponsors ask us
What is Mini Philosophy?+
Mini Philosophy is a philosophy-focused media property created by Jonny Thomson and published by Big Think that makes timeless ideas accessible and relevant for modern audiences.
Who is Jonny Thomson?+
Jonny Thomson is a bestselling author and one of the world's leading philosophy creators online, known for translating complex ideas into engaging and practical content. He is a former Oxford philosophy teacher and the author of three books translated into 22 languages.
What platforms does Mini Philosophy publish on?+
Mini Philosophy publishes across YouTube, Instagram, Substack, podcast platforms, and Big Think's owned media channels.
What types of sponsorships are available?+
Available opportunities include podcast integrations, short-form video sponsorships, newsletter ads, and custom editorial collaborations.
What audience does Mini Philosophy reach?+
A highly engaged audience of lifelong learners and intellectually curious professionals interested in philosophy, psychology, learning, productivity, culture, technology, and personal growth. They are highly educated, self-improvement oriented, and reward brands that respect their intelligence.
How large is the audience?+
The property reaches more than 2 million followers, averages over 1 million video views, and has more than 60,000 newsletter readers.
Can sponsors create custom campaigns?+
Yes. Sponsors can collaborate on custom creator-led campaigns, editorial partnerships, and integrated cross-platform activations.
Is the content brand-safe?+
Yes. Mini Philosophy operates within Big Think's premium editorial ecosystem and focuses on thoughtful, educational, and culturally relevant content.
Take the next step
Put your brand in front of minds that matter
Talk with the team about a sponsorship built around your goals, with competitive CPMs and a brand-safe home for your message.
Book a call→